LinkedIn: A Journalist’s New Best Friend!

Posted: March 16, 2011 in Week #8

As a newbie to the journalism scene, and a recent LinkedIn member, I have done more exploration in the past week than ever. I think LinkedIn holds the key to unlocking a skill set that will set us apart from the old-school journalist paradigm of having to put on boots to find sources.  LinkedIn has much more to offer than just making connections, boosting CV performance, and landing your dream job. It is a tool that every journalist should learn to benefit from.

Use the LinkedIn Learning Center to help you write that story and shine as a journalist.

The power of LinkedIn stretches from making professional connections to finding credible experts who serve as sources for your big story.

Whether it’s the inside scoop from a company or substantiating a rumor, having the right source makes all the difference.

Finding the right contact is simple and easy using the Advanced Search feature.

Sort the results by degrees away from you and then request an Introduction from one of your connections so that the source will be more comfortable with you.

If you’re looking to obtain freelance work and writing assignments, make your skill set stand out against corporate brands.

Use your LinkedIn profile to promote your personal website, book, blog, or latest articles to give the breadth of your work more coverage.

Breathe new life and creativity into your writing by reading what others are thinking with Answers.

Use Answers to see trends by browsing the topics people are discussion to get a feel for what’s going on and ask questions directly to members of the community you write for.

Don’t let research be time consuming. Before that big interview, use LinkedIn to familiarize yourself with who you are talking to.

Look up your interviewee’s LinkedIn profile to quickly digest their professional and academic history to provide context for further questions, etc. Look for common connections to either warm up your conversation or as a source for additional background information.

To extend your knowledge of finding sources online, check out Dana Liebelson’s informative blog, 5 ways to find sources online. She lists sites such as Profnet, HARO, and Authoritory as her go-to’s.

  1. Grannelle says:

    Dude, you rock! #setting-the-woods-on-fire

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s